AI Overview Report for "What is supply chain management (SCM)?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Aug 11, 2025 at 1:08 AM

Volatility Score

2.49/10

Low

AI Trust Score

N/A

Answer Format

Comparison

Total Citations

172

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

52
Lifetime Ghost Citations
Out of 172 total
30.2%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#2
oracle.com

What is Supply Chain Management? | Oracle

oracle.com

20
Citations for "What is supply chain management (SCM)?"

Page Performance Across All Keywords ℹ️

256
Total Citations
All Keywords
#8.0
Avg Citation Rank
In AI Overview
104
Ghost Citations
All Keywords
40.6%
Ghost Rate
All Keywords
View Source
#1
investopedia.com

Supply Chain Management (SCM): How It Works & Why It's Important

investopedia.com

19
Citations for "What is supply chain management (SCM)?"

Page Performance Across All Keywords ℹ️

1000
Total Citations
All Keywords
#14.7
Avg Citation Rank
In AI Overview
348
Ghost Citations
All Keywords
34.8%
Ghost Rate
All Keywords
View Source
#3
en.wikipedia.org

Supply chain management - Wikipedia

en.wikipedia.org

18
Citations for "What is supply chain management (SCM)?"

Page Performance Across All Keywords ℹ️

2711
Total Citations
All Keywords
#6.8
Avg Citation Rank
In AI Overview
590
Ghost Citations
All Keywords
21.8%
Ghost Rate
All Keywords
View Source

Want Deeper Intelligence?

This is just a preview of our AI-SERP intelligence. Get access to historical trends, competitive analysis, content briefs, and track your own keywords with our full platform.

Start Free Trial