AI Overview Report for "What is social media marketing?"
Comprehensive analysis of AI Overview performance, volatility, and citation patterns
Volatility Score
5.84/10
MediumAI Trust Score
N/A
Answer Format
Image
Total Citations
340
All snapshots combined
Ghost Citation Alert
This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.
What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.
Top 3 Cited Sources
The most prominently featured sources in AI Overview for this keyword
What Is Social Media Marketing? | University of Phoenix
Page Performance Across All Keywords ℹ️
Ghost Citations = times this page was cited in AI Overview but didn't appear in the top organic search results.
Ghost Rate = percentage of total citations that were ghost citations.
What is Social Media Marketing (SMM)? | Definition from TechTarget
Page Performance Across All Keywords ℹ️
Ghost Citations = times this page was cited in AI Overview but didn't appear in the top organic search results.
Ghost Rate = percentage of total citations that were ghost citations.
Your Guide to Social Media Marketing in 2025 - Sprinklr
Page Performance Across All Keywords ℹ️
Ghost Citations = times this page was cited in AI Overview but didn't appear in the top organic search results.
Ghost Rate = percentage of total citations that were ghost citations.
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