AI Overview Report for "What is phishing?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 05, 2025 at 1:06 AM

Volatility Score

6.57/10

Medium

AI Trust Score

N/A

Answer Format

Mixed

Total Citations

504

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

216
Lifetime Ghost Citations
Out of 504 total
42.9%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
cisco.com

What Is Phishing? Examples and Phishing Quiz - Cisco

cisco.com

33
Citations for "What is phishing?"

Page Performance Across All Keywords ℹ️

331
Total Citations
All Keywords
#7.2
Avg Citation Rank
In AI Overview
58
Ghost Citations
All Keywords
17.5%
Ghost Rate
All Keywords
View Source
#2
microsoft.com

What Is Phishing? | Microsoft Security

microsoft.com

25
Citations for "What is phishing?"

Page Performance Across All Keywords ℹ️

2061
Total Citations
All Keywords
#9.8
Avg Citation Rank
In AI Overview
802
Ghost Citations
All Keywords
38.9%
Ghost Rate
All Keywords
View Source
#2
ncsc.gov.uk

Phishing: Spot and report scam emails, texts, websites and calls

ncsc.gov.uk

25
Citations for "What is phishing?"

Page Performance Across All Keywords ℹ️

107
Total Citations
All Keywords
#8.3
Avg Citation Rank
In AI Overview
8
Ghost Citations
All Keywords
7.5%
Ghost Rate
All Keywords
View Source

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