AI Overview Report for "What is customer relationship management (CRM)?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 06, 2025 at 1:11 AM

Volatility Score

0.59/10

Low

AI Trust Score

N/A

Answer Format

Definition

Total Citations

589

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

251
Lifetime Ghost Citations
Out of 589 total
42.6%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
techtarget.com

What is CRM (Customer Relationship Management)? - TechTarget

techtarget.com

45
Citations for "What is customer relationship management (CRM)?"

Page Performance Across All Keywords ℹ️

1119
Total Citations
All Keywords
#14.6
Avg Citation Rank
In AI Overview
152
Ghost Citations
All Keywords
13.6%
Ghost Rate
All Keywords
View Source
#1
salesforce.com

What is CRM (Customer Relationship Management)? - Salesforce.com

salesforce.com

32
Citations for "What is customer relationship management (CRM)?"

Page Performance Across All Keywords ℹ️

439
Total Citations
All Keywords
#13.2
Avg Citation Rank
In AI Overview
225
Ghost Citations
All Keywords
51.3%
Ghost Rate
All Keywords
View Source
#4
microsoft.com

What is CRM? | Microsoft Dynamics 365

microsoft.com

26
Citations for "What is customer relationship management (CRM)?"

Page Performance Across All Keywords ℹ️

2061
Total Citations
All Keywords
#9.8
Avg Citation Rank
In AI Overview
802
Ghost Citations
All Keywords
38.9%
Ghost Rate
All Keywords
View Source

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