AI Overview Report for "What is content marketing?"
Comprehensive analysis of AI Overview performance, volatility, and citation patterns
Volatility Score
5.71/10
MediumAI Trust Score
N/A
Answer Format
Video
Total Citations
673
All snapshots combined
Ghost Citation Alert
This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.
What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.
Top 3 Cited Sources
The most prominently featured sources in AI Overview for this keyword
Content marketing - Wikipedia
Page Performance Across All Keywords ℹ️
Ghost Citations = times this page was cited in AI Overview but didn't appear in the top organic search results.
Ghost Rate = percentage of total citations that were ghost citations.
What is Content Marketing and does it still work in 2025? | Mailchimp
Page Performance Across All Keywords ℹ️
Ghost Citations = times this page was cited in AI Overview but didn't appear in the top organic search results.
Ghost Rate = percentage of total citations that were ghost citations.
Content marketing — definition, types, and how to do it
Page Performance Across All Keywords ℹ️
Ghost Citations = times this page was cited in AI Overview but didn't appear in the top organic search results.
Ghost Rate = percentage of total citations that were ghost citations.
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