AI Overview Report for "What is business intelligence (BI)?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 06, 2025 at 1:09 AM

Volatility Score

0.15/10

Low

AI Trust Score

N/A

Answer Format

Comparison

Total Citations

817

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

457
Lifetime Ghost Citations
Out of 817 total
55.9%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#4
cloud.google.com

What is Business Intelligence? | Google Cloud

cloud.google.com

33
Citations for "What is business intelligence (BI)?"

Page Performance Across All Keywords ℹ️

775
Total Citations
All Keywords
#7.1
Avg Citation Rank
In AI Overview
175
Ghost Citations
All Keywords
22.6%
Ghost Rate
All Keywords
View Source
#6
business.adobe.com

What is business intelligence? - Adobe Experience Cloud

business.adobe.com

28
Citations for "What is business intelligence (BI)?"

Page Performance Across All Keywords ℹ️

288
Total Citations
All Keywords
#13.2
Avg Citation Rank
In AI Overview
80
Ghost Citations
All Keywords
27.8%
Ghost Rate
All Keywords
View Source
#1
ibm.com

What Is Business Intelligence (BI)? - IBM

ibm.com

26
Citations for "What is business intelligence (BI)?"

Page Performance Across All Keywords ℹ️

1241
Total Citations
All Keywords
#5.7
Avg Citation Rank
In AI Overview
98
Ghost Citations
All Keywords
7.9%
Ghost Rate
All Keywords
View Source

Want Deeper Intelligence?

This is just a preview of our AI-SERP intelligence. Get access to historical trends, competitive analysis, content briefs, and track your own keywords with our full platform.

Start Free Trial