AI Overview Report for "What is big data?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 06, 2025 at 1:09 AM

Volatility Score

6.56/10

Medium

AI Trust Score

N/A

Answer Format

Definition

Total Citations

1274

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

884
Lifetime Ghost Citations
Out of 1274 total
69.4%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
ibm.com

What is Big Data? | IBM

ibm.com

39
Citations for "What is big data?"

Page Performance Across All Keywords ℹ️

1241
Total Citations
All Keywords
#5.7
Avg Citation Rank
In AI Overview
98
Ghost Citations
All Keywords
7.9%
Ghost Rate
All Keywords
View Source
#1
oracle.com

What Is Big Data? - Oracle

oracle.com

32
Citations for "What is big data?"

Page Performance Across All Keywords ℹ️

566
Total Citations
All Keywords
#8.2
Avg Citation Rank
In AI Overview
205
Ghost Citations
All Keywords
36.2%
Ghost Rate
All Keywords
View Source
#1
cloud.google.com

Big Data Defined: Examples and Benefits | Google Cloud

cloud.google.com

31
Citations for "What is big data?"

Page Performance Across All Keywords ℹ️

775
Total Citations
All Keywords
#7.1
Avg Citation Rank
In AI Overview
175
Ghost Citations
All Keywords
22.6%
Ghost Rate
All Keywords
View Source

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