AI Overview Report for "What is augmented reality (AR) in commerce?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 06, 2025 at 1:10 AM

Volatility Score

5.74/10

Medium

AI Trust Score

N/A

Answer Format

Mixed

Total Citations

415

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

142
Lifetime Ghost Citations
Out of 415 total
34.2%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
time.com

How Augmented Reality Shopping Could Go Mainstream | TIME

time.com

30
Citations for "What is augmented reality (AR) in commerce?"

Page Performance Across All Keywords ℹ️

259
Total Citations
All Keywords
#17.5
Avg Citation Rank
In AI Overview
152
Ghost Citations
All Keywords
58.7%
Ghost Rate
All Keywords
View Source
#2
brandxr.io

2025 Augmented Reality in Retail & E-Commerce Research ...

brandxr.io

27
Citations for "What is augmented reality (AR) in commerce?"

Page Performance Across All Keywords ℹ️

99
Total Citations
All Keywords
#6.6
Avg Citation Rank
In AI Overview
72
Ghost Citations
All Keywords
72.7%
Ghost Rate
All Keywords
View Source
#1
bigcommerce.com

Augmented Reality in Ecommerce: How Does it Work? - BigCommerce

bigcommerce.com

26
Citations for "What is augmented reality (AR) in commerce?"

Page Performance Across All Keywords ℹ️

59
Total Citations
All Keywords
#1.3
Avg Citation Rank
In AI Overview
1
Ghost Citations
All Keywords
1.7%
Ghost Rate
All Keywords
View Source

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