AI Overview Report for "What is A/B testing?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 06, 2025 at 1:09 AM

Volatility Score

6.25/10

Medium

AI Trust Score

N/A

Answer Format

Mixed

Total Citations

365

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

116
Lifetime Ghost Citations
Out of 365 total
31.8%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
optimizely.com

What is A/B testing? With examples - Optimizely

optimizely.com

36
Citations for "What is A/B testing?"

Page Performance Across All Keywords ℹ️

120
Total Citations
All Keywords
#3.2
Avg Citation Rank
In AI Overview
1
Ghost Citations
All Keywords
0.8%
Ghost Rate
All Keywords
View Source
#1
business.adobe.com

A/B Testing — What it is, examples, and best practices

business.adobe.com

34
Citations for "What is A/B testing?"

Page Performance Across All Keywords ℹ️

288
Total Citations
All Keywords
#13.2
Avg Citation Rank
In AI Overview
80
Ghost Citations
All Keywords
27.8%
Ghost Rate
All Keywords
View Source
#1
nngroup.com

A/B Testing 101 - NN/G

nngroup.com

27
Citations for "What is A/B testing?"

Page Performance Across All Keywords ℹ️

31
Total Citations
All Keywords
#6.5
Avg Citation Rank
In AI Overview
3
Ghost Citations
All Keywords
9.7%
Ghost Rate
All Keywords
View Source

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