AI Overview Report for "What is A/B testing?"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Aug 11, 2025 at 1:07 AM

Volatility Score

5.52/10

Medium

AI Trust Score

N/A

Answer Format

Image

Total Citations

157

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

51
Lifetime Ghost Citations
Out of 157 total
32.5%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
optimizely.com

What is A/B testing? With examples - Optimizely

optimizely.com

15
Citations for "What is A/B testing?"

Page Performance Across All Keywords ℹ️

53
Total Citations
All Keywords
#2.7
Avg Citation Rank
In AI Overview
0
Ghost Citations
All Keywords
0.0%
Ghost Rate
All Keywords
View Source
#1
business.adobe.com

A/B Testing — What it is, examples, and best practices

business.adobe.com

13
Citations for "What is A/B testing?"

Page Performance Across All Keywords ℹ️

124
Total Citations
All Keywords
#14.4
Avg Citation Rank
In AI Overview
49
Ghost Citations
All Keywords
39.5%
Ghost Rate
All Keywords
View Source
#2
nngroup.com

A/B Testing 101 - NN/g

nngroup.com

11
Citations for "What is A/B testing?"

Page Performance Across All Keywords ℹ️

15
Total Citations
All Keywords
#8.2
Avg Citation Rank
In AI Overview
3
Ghost Citations
All Keywords
20.0%
Ghost Rate
All Keywords
View Source

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