AI Overview Report for "How to choose the right health insurance"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 01, 2025 at 1:06 AM

Volatility Score

0/10

Low

AI Trust Score

N/A

Answer Format

Quote

Total Citations

6

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

2
Lifetime Ghost Citations
Out of 6 total
33.3%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
nerdwallet.com

How to Choose Health Insurance: Your Step-by-Step Guide

nerdwallet.com

1
Citations for "How to choose the right health insurance"

Page Performance Across All Keywords ℹ️

885
Total Citations
All Keywords
#14.3
Avg Citation Rank
In AI Overview
329
Ghost Citations
All Keywords
37.2%
Ghost Rate
All Keywords
View Source
#2
marchofdimes.org

What to look for in a health insurance plan | March of Dimes

marchofdimes.org

1
Citations for "How to choose the right health insurance"

Page Performance Across All Keywords ℹ️

3
Total Citations
All Keywords
#40.0
Avg Citation Rank
In AI Overview
2
Ghost Citations
All Keywords
66.7%
Ghost Rate
All Keywords
View Source
#3
healthcare.gov

3 things to know before you pick a health insurance plan

healthcare.gov

1
Citations for "How to choose the right health insurance"

Page Performance Across All Keywords ℹ️

5
Total Citations
All Keywords
#2.0
Avg Citation Rank
In AI Overview
3
Ghost Citations
All Keywords
60.0%
Ghost Rate
All Keywords
View Source

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