AI Overview Report for "How to build an emergency preparedness kit for your home"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Aug 28, 2025 at 1:07 AM

Volatility Score

0/10

Low

AI Trust Score

N/A

Answer Format

Step-by-Step

Total Citations

94

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

42
Lifetime Ghost Citations
Out of 94 total
44.7%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
mass.gov

Build an Emergency Kit - Mass.gov

mass.gov

6
Citations for "How to build an emergency preparedness kit for your home"

Page Performance Across All Keywords ℹ️

36
Total Citations
All Keywords
#21.1
Avg Citation Rank
In AI Overview
5
Ghost Citations
All Keywords
13.9%
Ghost Rate
All Keywords
View Source
#2
ready.gov

Build A Kit | Ready.gov

ready.gov

5
Citations for "How to build an emergency preparedness kit for your home"

Page Performance Across All Keywords ℹ️

80
Total Citations
All Keywords
#15.6
Avg Citation Rank
In AI Overview
4
Ghost Citations
All Keywords
5.0%
Ghost Rate
All Keywords
View Source
#1
redcross.org

What Do You Need In a Survival Kit | American Red Cross

redcross.org

4
Citations for "How to build an emergency preparedness kit for your home"

Page Performance Across All Keywords ℹ️

79
Total Citations
All Keywords
#2.2
Avg Citation Rank
In AI Overview
34
Ghost Citations
All Keywords
43.0%
Ghost Rate
All Keywords
View Source

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