AI Overview Report for "How to apply for a mortgage"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 06, 2025 at 1:04 AM

Volatility Score

3.55/10

Low

AI Trust Score

N/A

Answer Format

Step-by-Step

Total Citations

302

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

195
Lifetime Ghost Citations
Out of 302 total
64.6%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#2
bankofamerica.com

Your 10-Step Guide to the Mortgage Loan Process - Bank of America

Ghost Source

bankofamerica.com

12
Citations for "How to apply for a mortgage"

Page Performance Across All Keywords ℹ️

150
Total Citations
All Keywords
#10.9
Avg Citation Rank
In AI Overview
41
Ghost Citations
All Keywords
27.3%
Ghost Rate
All Keywords
View Source
#1
youtube.com

The Complete Guide on How to Get a Mortgage

youtube.com

11
Citations for "How to apply for a mortgage"

Page Performance Across All Keywords ℹ️

50182
Total Citations
All Keywords
#28.1
Avg Citation Rank
In AI Overview
39861
Ghost Citations
All Keywords
79.4%
Ghost Rate
All Keywords
View Source
#1
cnbc.com

How To Apply For a Mortgage - CNBC

cnbc.com

11
Citations for "How to apply for a mortgage"

Page Performance Across All Keywords ℹ️

457
Total Citations
All Keywords
#22.5
Avg Citation Rank
In AI Overview
240
Ghost Citations
All Keywords
52.5%
Ghost Rate
All Keywords
View Source

Want Deeper Intelligence?

This is just a preview of our AI-SERP intelligence. Get access to historical trends, competitive analysis, content briefs, and track your own keywords with our full platform.

Start Free Trial