AI Overview Report for "Compare mutual funds vs. ETFs"

Comprehensive analysis of AI Overview performance, volatility, and citation patterns

Last Updated: Sep 07, 2025 at 1:03 AM

Volatility Score

6.07/10

Medium

AI Trust Score

N/A

Answer Format

Table

Total Citations

225

All snapshots combined

Ghost Citation Alert

This keyword has a significant number of "Ghost Citations" - sources that are cited in AI Overview but don't appear in the first 100 organic search results.

93
Lifetime Ghost Citations
Out of 225 total
41.3%
Ghost Citation Rate
Across all snapshots

What this means: These sources have strong topical authority that Google's AI recognizes, but they may not be optimizing for traditional SEO metrics. This presents both opportunities and challenges for content strategy.

Top 3 Cited Sources

The most prominently featured sources in AI Overview for this keyword

#1
troweprice.com

Mutual Funds vs. ETFs: Which is best for your investment ...

troweprice.com

17
Citations for "Compare mutual funds vs. ETFs"

Page Performance Across All Keywords ℹ️

31
Total Citations
All Keywords
#4.6
Avg Citation Rank
In AI Overview
14
Ghost Citations
All Keywords
45.2%
Ghost Rate
All Keywords
View Source
#1
usbank.com

ETF vs. Mutual Fund: What's the Difference? | U.S. Bank

usbank.com

15
Citations for "Compare mutual funds vs. ETFs"

Page Performance Across All Keywords ℹ️

184
Total Citations
All Keywords
#16.4
Avg Citation Rank
In AI Overview
74
Ghost Citations
All Keywords
40.2%
Ghost Rate
All Keywords
View Source
#1
schwab.com

ETFs vs. Mutual Funds – What's the Difference?

schwab.com

14
Citations for "Compare mutual funds vs. ETFs"

Page Performance Across All Keywords ℹ️

231
Total Citations
All Keywords
#10.6
Avg Citation Rank
In AI Overview
73
Ghost Citations
All Keywords
31.6%
Ghost Rate
All Keywords
View Source

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